PAPER THIN STRATEGY
ALBERTA DRIVER CAUGHT WITH PRINT-OUT PLATES Fashion, technology, fathers—these are all things that come and go in life. But what never leaves? Human will and ingenuity. An Edmonton, Alberta driver is proving that registering your car is, in fact, required by law. The driver was pulled over by police early in March, initially for having […]
MAKE YOUR BOTTOM LINE TOP OF MIND
DO YOU REALLY NEED MORE WORK—OR IS THERE AN ALTERNATIVE? BY STEFANO LIESSI In my regular columns, I typically touch on training in the technical and hands-on area of the collision repair industry; today, I digress a wee bit. I realize that there is approximately $36 billion spent per year on marketing by Canada’s small-and […]
WHAT’S YOUR BEAT?
THE SOUNDTRACK OF COLLISION REPAIR BY MAX REID The bodyshop can be a noisy place; someone could be welding in one area, a heavy-duty fan could be blowing in another, reception is bustling with customers and phones are ringing all day long—maybe there’s a shouting match with an insurer, or two. It can be easy […]
