“Seeing the OEM CPO badge on our Vehicle History Report helps buyers feel more confident when purchasing a used vehicle, knowing that the vehicle has passed extensive reconditioning and meets the OEM’s certified pre-owned requirements,” explains Shawn Vording, Vice President, Product & Sales at CARFAX Canada. This new OEM CPO badging service “boosts consumer trust by providing additional assurance in both the vehicle’s integrity and in the dealership they are buying from,” Vording adds.
CARFAX Canada is proud to announce that Honda Financial Services is the first OEM to have a CPO badge on the CARFAX Canada Vehicle History Reports. “Honda Financial Services is excited to feature our Honda and Acura brands on the new OEM CPO badge,” says Patrick Huibers, Senior Manager, Customer Care Group at Honda Financial Services. The OEM CPO badge “supports our commitment to our CPO program by offering transparency, building trust with consumers, and strengthening our relationship with dealerships,” Huibers continues.
“The new OEM CPO badge is important to CARFAX Canada as it demonstrates our commitment to providing the most comprehensive vehicle history information in Canada. This new feature on the Vehicle History Report also aligns with our mission of empowering Canadians with insights to help make better decisions about vehicles” states Richard Pasta, Director of Strategic Partners at CARFAX Canada.
The introduction of this new OEM CPO badge marks a crucial step towards ensuring a trustworthy and transparent used car buying process for consumers, dealers, and OEMs alike.
About CARFAX Canada
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. CARFAX Canada is dedicated to transparency and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. www.carfax.ca
For further information or for an interview with a CARFAX Canada representative, please contact:
Kristy Pinder, Brand Director at CARFAX Canada