DealerSocket Announces Brad Kokesh as its General Manager of Inventory+

Kokesh brings more than 20 years of experience in inventory management

DALLAS–(BUSINESS WIRE)–DealerSocket, a SaaS leader in automotive, is announcing the promotion of Brad Kokesh to General Manager of Inventory+, the company’s inventory management software. Kokesh is a more than 20-year automotive industry veteran, most recently serving as a Vice President of Sales for DealerSocket.

“Brad is a tremendous leader who knows the automotive industry inside and out. He knows that maximizing profit per day is a critical element in an inventory strategy, and he will bring that philosophy to Inventory+, helping dealers maximize profits,” said Darren Harris, Executive Vice President of Retail Solutions for DealerSocket. “Brad’s knowledge and experience has already been an asset to our customers, as we continue to innovate the best inventory management software in the market.”

During his tenure at DealerSocket, Kokesh has delivered white-glove customer service as he assists dealers in finding solutions to help them maximize profits across their dealership. Before joining DealerSocket, Kokesh spent more than 13 years at Cox Automotive’s DealerTrack, most recently as VP of Sales, managing product sales across the software lifecycle of a dealership. Kokesh has a deep understanding of the auto industry, having served in leadership roles for multiple dealership groups in the Midwest. His valuable perspective of working in dealerships for years enables Kokesh to understand what dealers need and expect from a software provider.

“Inventory management is overrun with terms like ‘the velocity of turning inventory’ at our competitors, instead of what we believe in, which is utilizing artificial intelligence and machine learning in our software to manage inventory smarter with better insights,” said Kokesh. “The impact of the competition’s philosophy has been that retail sales margins are down more than ever before, hurting the dealer’s bottom line. DealerSocket’s Inventory+ has stayed true to its founding strategy: source right, price right, turn correct inventory, and focus on ‘Profit Per Day.’ There is no need to change the strategy every year. DealerSocket’s newest releases at NADA will help dealers source, price, and turn with greater profit than ever before.”

Kokesh will be speaking at DealerSocket’s NADA booth on February 15 – 17, 2020 in Las Vegas. To sign up or learn more, visit:

About DealerSocket

DealerSocket is a leading provider of software for the automotive industry, offering a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably while improving their customers’ experience. DealerSocket’s suite of products includes advanced Customer Relationship Management (CRM), innovative Digital Retail, Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and an independent-geared Dealer Management System (DMS) for dealers of all sizes. DealerSocket’s software has helped customers sell more than 100 million vehicles throughout its 18-year history. For more information, visit, or follow us on Twitter, LinkedIn, and Facebook.


Patrick Mendoza

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