Discovery Channel’s “Hoffman Family Gold” Crew are New North American Ambassadors for TrackGrip Excavator Track Attachments

Famous Mining Family put Revolutionary Traction Solution to the Ultimate Test in Harsh Alaskan Terrain

CALGARY, Alberta–(BUSINESS WIRE)–Mud, rock, ice, permafrost or mountainous forests: the toughest terrain and harshest conditions are no match for

As miners, Todd Hoffman and his crew use TrackGrip’s range of durable and patented excavator and tracked vehicle attachments to increase traction in some of the most intense terrain in the world, from icy slopes to dense mud, helping get the job done safely and effectively.

“We run the TrackGrips on our 50 and 65-tonne machines and they’re amazing,” says Hoffman. “They save money, time, and keep us safe. I was really impressed at the ease of being able to put them on and take them off. Normally, welding lugs onto the track can take days, but TrackGrips can be installed in about 90 minutes. This means huge savings and impact on productivity.”

TrackGrips are suitable for 1-100-tonne machines, and offer an improved solution to cleats, grousers, or ice lugs. TrackGrip excavator attachments are designed with sideways protection to prevent sliding. No welding is required and once installed they are designed to last in all conditions.

“We are super excited and honoured to have Todd and Jack Hoffman and Andy Spinks from ‘Hoffman Family Gold’ as our North American Ambassadors for TrackGrip,” says Sonia Kiser, CEO, Carac International Ltd. “They will be using our TrackGrip product range to improve their efficiencies and productivity as well as make their working environment much safer for everyone. This group is known for facing some of the most intense terrain and we can’t wait for our product to be put to the test in front of the world.”

As brand ambassadors, Hoffman and crew will help educate a wider network of industry connections and promote the TrackGrip product range across North America, cutting down the time and investment needed to grow the company’s existing market share. TrackGrip already has over 400 dealer locations across North America, including Finning Cat, and the Hoffman collaboration will shape the future of the business both in the USA and internationally.


For more information on TrackGrip, visit

Additional Information:

Carac International Ltd is a New Zealand family-owned business and leader in innovation and patented products operating for 36 years since 1988. They developed the TrackGrip range of products in 2010.

About TrackGrip

Combining a spirit of innovation and engineering know-how, John Burling, Carac International Ltd. developed the patented TrackGrip excavator track attachments as a solution to get tracked vehicles in and out of tough situations with ease. He answered an industry need for site safety following his own experience. Since 2010, TrackGrip has become renowned internationally for reliability and effectiveness. They are one of the most extensively researched and tested range of track attachments available, supported by individual patents.

“Hoffman Family Gold” is a Discovery channel series that premiered on 25 March 2022 and follows miners in Alaska. Todd Hoffman came up with the idea for the show following inspiration from his fathers’ gold mining experiences. He is joined on the series by his father Jack and son Hunter. Andy Spinks joined Todd Hoffman as his right-hand man, responsible for the tough tasks in the rugged landscape in which they work.


To arrange an interview with Sonia Kiser, CEO, Carac Group, please contact:

Casey Bohn


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