New plant-powered lubricant keeps gear in play longer to reduce waste and protect the planet
SOLANA BEACH, Calif.–(BUSINESS WIRE)–Gear Hugger, a new brand created to protect the planet and your favorite gear, today announced the launch of its revolutionary, all-purpose lubricant that helps everyone sustainably relube, restore, and reuse. Formulated with plant-based, non-toxic and biodegradable ingredients, Gear Hugger’s all-purpose lubricant has more than 1,001 uses in the home, garage and beyond – perfect for outdoor adventure and sporting gear, bicycles, home repairs, small electronics, parts and mechanics, and so much more!
“Many of us have become accustomed to a ‘throw-away’ culture as it’s often too inconvenient or expensive to fix and maintain our gear – so we simply toss it in the trash and replace it,” said Checo Diaz, founder of Gear Hugger. “But our planet is a precious non-renewable resource, and one of the most impactful things we can all do from a sustainability standpoint is to reduce our waste and our use of petroleum. Our team has deep expertise in the science and manufacturing of lubricants and has created a truly one-of-a-kind plant-powered solution with zero non-renewable petroleum and 2x the lubricity vs. petroleum-based products. We’ve created a product that protects against rust and corrosion, and dissolves grime without leaving harmful residue behind. With Gear Hugger, now anyone can keep their gear going longer, turn our throw-away society into an upkeep culture, and feel good about their impact on our planet.”
Unlike conventional lubricants, Gear Hugger is free of petroleum, fossil fuels, and PTFEs making it safe to use around kids and pets. Gear Hugger’s powerful and effective new lubricant is now available on Amazon and was selected by the retailer’s coveted Launchpad program. The Amazon Launchpad storefront is a place where customers can discover products from small, new brands, entrepreneurs and startups that have a focus on innovation.
Gear Hugger restores stuck parts to working order, lubricates moving parts like gears, wheels and hinges, and protects against environmental conditions that cause rust and corrosion. Because Gear Hugger is powered by plants, the multipurpose lubricant has super lube power as a plant’s viscosity is higher than petroleum allowing it to better penetrate moving parts. The unique plant-based lubricant can be used on a variety of materials, including metals (aluminum, copper, brass and steel), high density rubber and plastic, countertops, wood surfaces etc. The formula is also a 96% USDA Certified Biobased Product and has been submitted to the EPA for Safter Choice Certification. This means you can also use Gear Hugger in many places where you wouldn’t want to use toxic petroleum products, such as where pets may track, or on parts young children may come in contact with.
Selected by Amazon Launchpad, a unique platform that provides tools and resources to startups and entrepreneurs to successfully showcase their products to hundreds of millions of Amazon customers across the globe — Gear Hugger is available for purchase in single and three-pack varieties through Amazon Launchpad and at www.gear-hugger.com. The plant-powered lubricant is a perfect stocking stuffer or gift for the gear head, outdoor lover or sustainability guru in your life. For more information, how-to videos and tips, please visit Gear-Hugger.com
About Gear Hugger
Based in Solana Beach, CA, Gear Hugger is a new all-purpose, plant-based, eco-friendly, and non-toxic lubricant on a mission to protect the planet by rethinking waste, with its revolutionary all-purpose lubricant that sustainably restores, lubricates, and protects virtually any indoor or outdoor gear. Formulated with plant-based, non-toxic and biodegradable ingredients, Gear Hugger’s all-purpose lubricant has more than 1,001 uses in the home, garage and beyond – perfect for outdoor adventure, bicycles and sporting gear, home repairs, small electronics, parts and mechanics, and so much more! Gear Hugger is available for purchase in single and three-pack varieties on Amazon Launchpad and at www.gear-hugger.com. For more information, how-to videos and tips, please visit Gear Hugger.com
Contacts
Laura Montenegro
Rachel Kay Public Relations
laura@rkpr.net
858.229.1195
