Generational Equity Advises Fritsch Equipment Corporation in its Sale to a Local Group of Private Investors (led by SLK Finance and in Partnership with Ron Fritsch)


Located in De Pere, Wisconsin, Fritsch Equipment Corporation (Fritsch) manufactures its own line of branded farm equipment, and also carries farming equipment from other brands to ensure a wide range of product offerings for its clients.

The Company has earned a stellar reputation for its “Fritsch” branded products, including the Forage Facer (the Company’s cornerstone product), Hi-Dump Bucket, Push Away™ Grapple, Power Bedding Groomer, Hutch Front, Poly Calf Stall, Poly Veyor™, Feed Plows, Bale Mover, Brush Grapple, Bucket, and Sand Leveler.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with the support of Vice President, M&A, Lance Thomsson successfully closed the transaction. Executive Managing Director, Rick Buchoz established the initial relationship with Fritsch.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year twice. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.


Carl Doerksen


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