Combining Lean & Mean Minimalism with Modern Technology, Three New Chief Models Pay Homage to the Past, While Embracing the Future
MINNEAPOLIS–(BUSINESS WIRE)–In 1921 Indian Motorcycle unveiled the iconic Indian Chief, one of the most historic and influential motorcycles of all time. Now, in celebration of 100 years, America’s First Motorcycle Company is unleashing three new, totally reimagined Indian Chief models for its 2022 lineup. Combining iconic, American V-twin style with modern performance and technology, Indian Motorcycle designed the new Chief with a simplistic and mechanical aesthetic that pays homage to the glory days of American motorcycling.
All based on a timeless, simplistic steel-tube frame and powered by Indian Motorcycle’s powerful Thunderstroke motor, the new Indian Chief, Indian Chief Bobber and Indian Super Chief offer three unique takes on the classic American V-twin, each appealing to a slightly different rider.
The new Chief provides a stripped-down riding experience where power, minimalism and attitude lead the way. It reaches back to the glory days of American V-twins when hitting the road to nowhere, with good friends and only the essentials, was the stuff of legends. Then there’s the new Chief Bobber. With bulky tires wrapped around spoke wheels, a muscled-up front end and a solo bobber seat, the Chief Bobber pays stylistic homage to the classic post-war era V-twins, bobbed and chopped by military veterans and blue-collar rebels, intent on breaking the mold. And finally, Indian Motorcycle offers the Super Chief, with saddlebags and a windshield, it offers a bit more versatility and begs riders for longer miles and even bolder escapes.
“The Indian Chief is a truly iconic motorcycle and what better way to celebrate its 100th birthday than unleashing an entirely new Indian Chief lineup,” said Mike Dougherty, President of Motorcycles. “These bikes capture the mechanical simplicity and attitude of classic American V-twins, yet bring it all forward with modern sophistication and features. We could not be more thrilled to bring this new platform into our lineup.”
The new Indian Chief lineup marks the intersection of simplicity and power. Mechanical and simple, Chief models are based on a classic steel welded tube frame. The lineup features a four-gallon fuel tank, bobbed rear fender, dual outboard preload-adjustable rear shocks, dual exhaust, LED lighting, keyless ignition, and Pirelli Night Dragon tires. Along with cruise control, Chief riders can adjust throttle response by selecting one of three ride modes: sport, standard or tour.
Featuring a short wheelbase of 64-inches, a low seat height of 26-inches and a wet weight as low as 670 pounds, the Indian Chief lineup inspires confidence and is approachable for any rider. The Chief’s conventional 46mm front forks with 5.2-inches of travel, 28.5-degree lean angle, and comfortable ergonomics, create a capable machine for even the most technical of ride routes.
“We wanted to capture a timeless look that never goes out of style, and looks beautiful whether naked or fully dressed,” said Ola Stenegard, Director, Industrial Design for Indian Motorcycle. “We also wanted to keep it simple enough to allow riders’ imaginations to take flight with personalization options and possibilities. Ultimately, this is a bike that evokes emotion with simple mechanical styling and raw American muscle. It’s a pure riding machine.”
Offering base and premium models, the Indian Chief trim levels are detailed as follows:
Chief, Chief Bobber, Super Chief
Powered by Indian Motorcycle’s Thunderstroke 111 powertrain with 108 ft-lbs of torque. Each model features an analog gauge, chrome and matte black finishes, and is available with or without ABS.
Chief Dark Horse, Chief Bobber Dark Horse, Super Chief Limited
Powering all premium Chief models is Indian Motorcycle’s Thunderstroke 116 engine with 120 ft-lbs of torque. ABS is standard, while premium finishes set these bikes apart and further showcase the craftsmanship and attention to detail. Each Chief and Chief Bobber Dark Horse model packs further attitude with premium gloss black finishes, while the Super Chief Limited touts premium chrome finishes.
Additionally, each model delivers a premium experience with Indian Motorcycle’s industry-first ‘4 Inch Round Display with RIDE COMMAND.’ Riders can operate the RIDE COMMAND system through grip controls or via the digital IPS touchscreen display. Riders can cycle through multiple interfaces, including two different gauge configurations, bike and ride information, and turn-by-turn navigation with connected services featuring weather and traffic overlays. If using a wireless helmet communicator, riders can control their music within the RIDE COMMAND system once their phone is paired via Bluetooth or USB. Riders can also access phone information, including recent calls, contacts, number pad and text message history. When connected, incoming calls will appear and can be accepted or declined directly through the RIDE COMMAND system.
With three styles, riders can select the Chief model and trim to their preference, including:
Chief & Chief Dark Horse
The Indian Chief and Chief Dark Horse feature stripped-down, mechanical styling highlighted by drag handlebars, 19-inch cast wheels, mid-mount foot controls, a slim headlight bucket and a solo bobber seat. The Indian Chief starts at $14,499 and is available in Black Metallic, White Smoke and Ruby Smoke, while the Chief Dark Horse starts at $16,999 and is offered in Black Smoke, Alumina Jade Smoke and Stealth Gray.
Chief Bobber & Chief Bobber Dark Horse
Mini-ape hanger handlebars paired with forward foot controls provide a more upright and commanding riding position. The Chief Bobber and Chief Bobber Dark Horse sit on 16-inch wire wheels, add fork and shock covers, and features a large headlight bucket wrapped in a nacelle. The Indian Chief Bobber, starting at $15,999, is available in two paint options, Black Metallic and Ruby Metallic. The Chief Bobber Dark Horse starts at $18,999 and is available in Black Smoke, Titanium Smoke, and Sagebrush Smoke.
Super Chief & Super Chief Limited
Designed for comfort, the Super Chief and Super Chief Limited stand apart with a quick release windscreen, black leather saddlebags, touring seat with passenger pad, floorboards and traditional cruiser handlebars. The Indian Super Chief and Super Chief Limited feature 16-inch wire wheels, large headlight bucket with nacelle, fork covers, and a full chrome exhaust that delivers a premium fit and finish. Starting at $18,499, the Super Chief is available in Black Metallic and Pearl White, while the Super Chief Limited begins at $20,999 and is available in Black Metallic, Blue Slate Metallic, and Maroon Metallic.
Chief riders will have access to over 80 accessories, including parts specifically designed for Chief models, as well as several existing pieces available for Scout and Thunderstroke models. Indian Motorcycle’s accessory line has been designed to enhance performance, personalize style and add rider comfort. Among the accessories available, include:
Performance
Indian Motorcycle’s performance offerings are built to improve throttle response and increase horsepower and torque for quicker, snap-on acceleration. Riders can purchase a front-facing air intake, Stage 1 slip-on muffler, as well as slash cut and fish tail exhaust tips. Chief riders packing a Thunderstroke 111 can add Indian Motorcycle’s Stage 3 116 Big Bore kit to their Stage 1 exhaust and performance air intake to gain approximately 20% more horsepower and improve throttle response.
Style
Riders can complete their desired custom look by personalizing with a variety of parts, including solo racks and rack bag, low and mid windshields, and a high flow air intake. Riders also have five handlebar options, including eight-inch mini-ape hangers, five-inch mid-rise, reduced reach, cruiser and drag handlebars.
Comfort
To continue offering accessories for all personal and riding styles, Indian Motorcycle’s comfort package includes mid and tall windshields, passenger backrests, highway bars, and Pathfinder S LED driving lights.
In addition to parts, Indian Motorcycle is debuting a new Chief apparel collection, with three unique lines to choose from. From the lean, mean attitude of the Chief, the old-school muscle of Chief Bobber or the road-warrior glory of Super Chief, three unique lines of shirts and hats coincide with each model.
The 2022 Chief lineup will begin shipping to Indian Motorcycle dealers throughout the U.S. and Canada in April 2021. Riders can learn more at their local Indian Motorcycle dealership, by visiting IndianMotorcycle.com, or by following along on Facebook, Twitter and Instagram.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own abilities. Read, understand and follow your owner’s manual. Never ride under the influence of drugs or alcohol.
Contacts
Bradley Hartman
The Brand Amp
bradley@thebrandamp.com
831-566-7970
