New Sensations to Perform at the 3rd Annual TrüNorth Global Truck Stop Concert Series

HUNTERSVILLE, N.C.–(BUSINESS WIRE)–#CommercialWarranty–On Thursday, November 7th, one of southern California’s best and most versatile show bands, New Sensations, will take the stage at the 3rd Annual TrüNorth Global™ Truck Stop Concert Series, during the 20th Annual UTA Convention in Indian Wells, CA. This year’s concert will take place at the Renaissance Indian Wells Resort. New Sensations will bring guests to their feet, performing some of the best dance music recorded by artists over the past seven decades.

“We’re excited to have New Sensations perform at our 3rd Annual Truck Stop Concert Series,” said William Eskridge, TrüNorth Global Chairman &  CEO. “Our concert series continues to be a great opportunity to showcase some of America’s most talented performers, and I have no doubt New Sensations will add to that legacy with their high energy and broad audience appeal,” he added.

Eskridge says he’s grateful to the UTA for the opportunity to bring this exclusive event to its members and their families each year, and for the accolades TrüNorth Global continues to receive for its Truck Stop Concert Series. “This event has been a huge hit with UTA convention attendees, who tell us they look forward to attending each year with their family members,” Eskridge said. “It’s a great opportunity for them to catch up with and have some fun with friends and associates in the industry, many of whom they may only see once a year at the convention.”

New Sensations will perform on Thursday, November 7, at 8 p.m. in the Crystal Ballroom at the Renaissance Indian Wells Resort in Indian Wells, CA. Free admission tickets can be picked up at the TrüNorth Global booth during the UTA Vendor Expo on Thursday, November 7, from 4 p.m. to 7 p.m.

About TrüNorth Global™

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth and OEM2 warranties, to our TrüTow roadside assistance service, programs for Class 3-7 commercial work trucks, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information, visit

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TrüNorth Global Public Relations Contact: Ashley Newman 704-659-3404

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