Nissan Thrills 2023 SEMA Show With Adventure-Ready Rogue, Desert-Racing Frontier and More

Rugged concepts, a turbocharged sedan and two of Nissan’s hottest new production models to appear at SEMA

NASHVILLE, Tenn.–(BUSINESS WIRE)–Nissan will bring motorsports excitement and off-road inspiration to the 2023 SEMA show, with thrilling concept vehicles set to debut at the aftermarket and customization expo at the

In addition, Nissan will showcase two of its most exhilarating new performance cars, as well as two impressive displays featuring off-road and street-focused NISMO accessory parts for owners to personalize their vehicles. Keep reading for more on each of the SEMA show debuts.

Project Rugged Rogue

Headed into the great outdoors is Project Rugged Rogue1, which reimagines the crossover SUV for family adventures – self-reliant, off-road travel and camping. Building on the recently refreshed 2024 Rogue, the concept features prototype NISMO Off Road components that make it better suited to journeys away from the pavement, including:

  • Custom NISMO Off Road 3-inch suspension lift kit
  • Prototype NISMO Off Road wheels, 18 x 8.5 inches, with Yokohama GEOLANDAR M/T G003 tires
  • Custom NISMO Off Road dual-exit center exhaust
  • Custom carbon fiber fender flares and rear spoiler
  • Prototype NISMO Off Road roof rack with NISMO Off Road 6-inch round driving lights
  • Prototype NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights
  • Custom NISMO Off Road rock rails
  • Hood-mounted NISMO Off Road 4-inch round driving lights
  • Roof-mounted kayak and mountain bike racks

Click for the full Project Rugged Rogue build sheet.

Sentra DET Concept

Nissan’s popular Sentra compact sedan gets a serious injection of speed with the Sentra DET Concept1. Inspired by the cars used in the Sentra Cup spec-racing series in Canada, which adds a U.S. round in 2024, the dynamic concept pays homage to Nissan’s past, beloved SE-R models and NISMO heritage. Showcasing exciting performance upgrades for today’s Sentra enthusiasts, it captures the spirit of Nissan’s performance legacy, offering an exciting blend of style and dynamic enhancements.

Even before reviewing the build sheet, Nissan fans will have a hint as to the concept car’s powertrain thanks to its DET name – referencing some of the most popular Nissan performance engines of years past. Translating to “Dual overhead cam, Electronic Fuel Injection, Turbo,” the acronym has adorned the engines of thrilling Nissans like the Silvia / 180SX, Pulsar GTI-R, Skyline and Stagea.

Fittingly, the heart of the Sentra DET concept is a performance-built turbocharged MR20DD 2.0-liter engine mated to a 6-speed manual transmission and a prototype stainless-steel NISMO B18 performance exhaust that adds a deep engine tone.

Complementing the increased power, the concept rides on a prototype NISMO coilover suspension featuring twin-tube shocks and linear-rate springs, fine-tuned with the input of GT4 professional racer Bryan Heitkotter.

The concept also includes new 18-inch NISMO LM-RS6 wheels with various finish options, wrapped in high-performance Yokohama ADVAN Neova® AD09 tires. Inside are Recaro Sportster CS front seats and a NISMO GT shift knob.

Click for the full Sentra DET concept build sheet.

Forsberg Frontier Off-Road Race Truck

With the Frontier Off-Road Race Truck1, Nissan once again collaborated with Forsberg Racing and multi-time Formula Drift champ Chris Forsberg. The Forsberg Racing team developed this truck, outfitted with NISMO Off Road parts, for the rigors of the NORRA 500 off-road race. Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category. Their success is a testament to the durability of Frontier, and the targeted upgrades provided by NISMO Off Road products.

“Racing the Forsberg Frontier Off-Road Race Truck at the NORRA 500 was an exhilarating experience,” said Forsberg. “Nissan and the Forsberg Racing team have created a true beast of a machine.”

Chris Forsberg will be in attendance at Nissan’s SEMA booth for media interviews, photos and autographs.

Click for the full Forsberg Frontier Off-Road Race Truck build sheet.

Z NISMO and GT-R NISMO Production Models

Highlighting a commitment to adrenaline-pumping cars, Nissan’s SEMA booth will feature the recently launched 2024 Nissan Z NISMO and the 2024 GT-R NISMO.

With track-ready performance, Z NISMO elevates the iconic sports car with 420 horsepower, NISMO-tuned suspension, NISMO-enhanced brakes and numerous enhancements that improve its dynamic, responsive character.

GT-R NISMO features a hand-crafted, twin-turbocharged 3.8-liter V6 engine rated for 600 horsepower2, plus enhanced suspension, brakes and aerodynamic components.

GT-R changes for 2024 include updates specific to GT-R NISMO. They include revised NISMO-unique bodywork that enhances downforce, the return of the NISMO Appearance Package and addition of a front limited-slip differential for the first time ever.

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1. Specially modified vehicle not available for purchase.

2. 93 octane gasoline required.


Zoe Pennington

Senior Specialist, Sports Car and Sedan Communications

Josh Clifton

Senior Manager, Nissan Product Communications and Auto Shows

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