MONTREAL–(BUSINESS WIRE)–Recochem, a global leader in manufacturing, marketing, and distributing automotive aftermarket and household fluids, is pleased to announce that it has completed the acquisition of Torque Detail (“Torque” or the “Company”), a leading brand of automotive detailing products.
Torque has a strong reputation for outstanding quality and service and offers a breadth of ceramic coatings, exterior and interior cleaners, and detailing accessories. Torque is a digitally native brand and has cultivated robust marketing and brand development capabilities to expand rapidly through online channels and grow a loyal following of satisfied customers.
The addition of Torque supports Recochem’s continued strategic expansion into the U.S. branded car care market. The Company will continue to operate under the Torque brand, as a part of Recochem’s Car Care division. Torque will be supported by the sophisticated product development team, manufacturing capability, digital marketing expertise, and distribution footprint of Recochem’s existing Car Care brands, including Adam’s Polishes, B&B Blending, P.O.R. Products, and AutoChem.
Torque’s focus on delivering excellent customer service and high-quality products are complementary to Recochem’s core values, and we are pleased to welcome the Company’s employees and capabilities to the Recochem Team.
About Torque Detail
Torque is a leading provider of branded automotive detailing products, offering a breadth of ceramic coatings, exterior and interior cleaners, and detailing accessories. For more information, visit www.torquedetail.com.
About Recochem
Founded in 1951 in Montreal, Recochem is a global leader in manufacturing, marketing, and distributing automotive aftermarket and household fluids for consumers and industrial customers worldwide. The company generates over $1 billion in revenue and operates a global platform across North America, Europe, Australia, Asia Pacific, and the Middle East. Recochem’s strong reputation in the markets it serves has earned the company vendor appreciation awards from its customers and long-standing relationships with its suppliers and partners around the world. With innovation and agility built into its DNA, Recochem is poised to continue its expansion into global markets while maintaining its core values of exceptional customer service, high product quality, and environmental stewardship. For more information, visit www.recochem.com.
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