TrüNorth Introduces TrüIRON, Best-in-Class Commercial Asset Protection for the Construction and Agriculture Industries

CHARLOTTE, N.C.–(BUSINESS WIRE)–#CommercialWarranty–TrüNorth Global™, the leading global provider of commercial asset protection for all commercial trucks, construction equipment, steam and cargo ships, power generation, and air, is excited to introduce TrüIRON™, the latest addition to the TrüNorth Global™ family of products and services. TrüIRON provides an innovative solution for dealers, fleet owners, and individual operators seeking to protect investments in expensive commercial equipment, while helping to minimize downtime, which has an adverse impact on revenue generation and capital reserves. With a focus on light to heavy duty equipment used in construction and agriculture, TrüIRON offers the most comprehensive coverage available for commercial equipment with the highest limits and lowest cost.

“The TrüIRON standard commercial warranty program for light, medium and super duty equipment covers eight major components: engine, transmission, hydrostatics, axle(s), turbo, aftertreatment, hydraulics and vibratory package options, at no additional cost,” said William Eskridge, TrüNorth Global Chairman/CEO. “And there’s no waiting period. All warranties offer day-one coverage.” To qualify for coverage, vehicles must pass annual FMCSA and ANSI periodic inspections, if applicable, and be seven years old and newer.

Powered by TrüNorth Global™, TrüIRON warranty programs offer all of the benefits of the TrüNorth family of products, including 24/7 live claims service, multilingual call center assistance, experienced claims and warranty support associates and the industry’s first mobile claims app with GPS location-based technology, providing faster claims processing and real-time updates.

Eskridge believes the relationships the company has built with its dealer-partners, fleet owners, equipment owner/operators and corporate partners are key to TrüNorth’s success as the leading global provider of commercial asset protection and transportation related warranty programs and services. “By listening to our hard-working customers and partners, we’ve been able to deliver the flexible coverages and industry-leading technology-based solutions they require to keep their businesses moving forward,” Eskridge said. “TrüIRON is one more example of how we continue to place customer needs at the forefront of our business.”

TrüIRON dealer programs are built to provide the firm’s dealer-partners with value-added resources and additional revenue streams. “Our dealer-partners benefit from streamlined processes, exceptional sales support from our industry leading team of professionals, personalized customer on-boarding, and the most competitive and innovative warranty programs in the industry,” Eskridge added.

To learn more about TrüIRON and the TrüNorth family of commercial warranty products and services, visit us at

About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through TrüNorth and OEM2 warranties, TrüTow roadside assistance, TrüIRON commercial equipment and programs for Class 3-7 commercial work trucks, to our flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile app and text are just a few examples of our resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services for commercial trucks, construction equipment, steam and cargo ships, power generation, and air. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information, visit

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TrüNorth Global Public Relations:

Ashley Newman, 1-800-903-7489 ext. 835

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