Generational Equity Advises Reed Automotive Service in its asset sale to a Private Investment Group


Founded in 2011, Reed Automotive Service, Inc. (RAS), located in Indianapolis, Indiana, is a holding company of three MIDAS franchises that are premium providers of tire, automotive, and other related services and sales. The Company prides itself on uncompromising integrity and client relationships. Over the past 12 years, RAS has developed a vast database of loyal and long-term clients backed by the MIDAS brand.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Tom Poyser, a Generational Group Authorized Affiliate, with the support of Vice President, Madison Buckley successfully closed the transaction. Senior Managing Director David Robinson established the initial relationship with RAS.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year twice. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.


Carl Doerksen


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