International Car Wash Group Announces Executive Transition

Markus Hockenson Appointed as Chief Executive Officer

DENVER–(BUSINESS WIRE)–#expresscarwashes–International Car Wash Group (ICWG), the global leader in the car wash industry, this week announced the appointment of industry veteran Markus Hockenson as Chief Executive Officer, effective immediately. Hockenson replaces Tom Mangas who has decided to pursue other opportunities after a short transition period.

Hockenson brings over 25 years of both domestic and international leadership experience in multi-unit consumer brands. Most recently he was President and Chief Executive Officer for Vision Group Holdings.

“We are thrilled to welcome Markus to our team and see tremendous value in his experience in leading top retail operations and driving growth through M&A in the United States and abroad,” said Mike Smith, Chairman of ICWG. “Markus’ expertise is clearly aligned with our business objectives and we are confident that it will drive the IMO, Car Wash USA Express, Goo-Goo Express, and Supersonic Car Wash brands forward as we grow and continuously improve the car wash experience for our valued team members and guests alike.”

Previously, Hockenson was Senior Vice President of Retail Operations at both TBC Corporation and Advance Auto Parts and has worked with Fortune 500 companies ranging from Starbucks Coffee Company to Enterprise Holdings International. While at TBC Corp (Midas, Tire Kingdom), Hockenson introduced and led an M&A strategy with a focus on local, independent businesses where he was able to successfully expedite growth. Hockenson received his BA Degree from the University of California, Davis.

“I believe strongly in International Car Wash Group’s commitment to expansion in the car wash industry and commitment to operations excellence and customer service and am excited to work with ICWG’s exceptionally talented operations team,” said Hockenson. “I look forward to helping the company to expedite growth and sales across our locations in the United States and internationally, work with communities and employees, and solidify our position as the world leader in car wash.”

About ICWG

Headquartered in Centennial, Colorado the International Car Wash Group (ICWG) is the global leader in the car wash industry, cleaning more than 40 million cars a year. It operates 900 locations in 14 countries across US, Europe and Australia, with 184 US venues. The Company was founded in Germany in 1965 under the IMO brand, the name still used at its non-US locations. ICWG entered the US market in 2015 and operates under the Car Wash USA Express, Goo-Goo Express, and Supersonic Car Wash brands. Focused on solidifying its global leadership, ICWG is committed to operational excellence and innovative customer service. It aims to be the partner of choice for employees and all car wash operators potentially interested in joining the ICWG family.


Rebecca Fretty

Vice President, Marketing for ICWG

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