Going Viral

By Allison Rogers

IN A GOOD WAY

TikTok, for one, has made internet ‘fame’ a much more attainable reality.

In the age of apps like TikTok, today’s teens have but one goal—to spend eight-plus hours a day on. The average video likely takes less go viral online. TikTok, for one, has made internet ‘fame’ a much more attainable reality for all users, not just teenagers. The app features a comprehensive algorithm that is scarily accurate in predicting what videos the user will like. In a matter of what seems like less than ten videos, the coding already has you figured out and knows exactly what to show you to keep you hooked for hours. Trust me, I know it all too well. Whether you’re a social media person or not, TikTok offers an incredibly useful toolkit. It offers a forum in a similar fashion to Reddit, a popular site featuring thousands of sub-forums for communities with niche interests to interact. TikTok offers an albeit less-organized format of the idea, in the sense users are largely shown material they’ve shown interest in the past.

Some users have made attempts to manipulate the content they are shown by only interacting with and ‘liking’ videos on specific topics; after a mere day of only interacting with videos on those topics, the users found would only be shown videos on that subject going forward. Sure, there was the odd straggler—but the more they interacted with their desired topic, the fewer irrelevant videos would pop up on their page. In essence, anyone with a marked interest in autobody, automotive painting, welding techniques—you name it—will be shown the very same content. Think of what a talented painter, a skilled welder or even a budding apprentice could do with a platform like that. PremiumAutoStyling is but one automotive platform that’s found success on TikTok. The account posts near-daily clips of staff performing wraps, applying paint protection film—just brief clips of what the staff in any social media is consistency. If you’re posting one piece of content per week, likely less than a minute in length, no one is going to remember you.

The more you pop up on people’s feeds, the more you’ll pop up in their minds. And hey, even if the social media schtick isn’t your thing, nothing beats seeing a video of your work with a cool track and cinematic effects layered over it. than 20 minutes to create, yet PremiumAutoStyling touts nearly seven million ‘likes’ and 700k followers. Another example among hundreds is Billy the Brush, who goes by @ str8lines on TikTok. His mesmerizing pinstriping videos have garnered 13 million ‘likes’ and nearly 600k followers. You may be punching these pages in frustration if you’ve already tried to take off on social media, to no avail. But the key to success in any social media is consistency. If you’re posting one piece of content per week, likely less than a minute in length, no one is going to remember you. The more you pop up on people’s feeds, the more you’ll pop up in their minds.

And hey, even if the social media schtick isn’t your thing, nothing beats seeing a video of your work with a cool track and cinematic effects layered over it.

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