Southfield, Michigan — March 18, 2015 — BASF has announced that this year’s Ridler Award winner, a 1965 Chevy Impala Imposter, sports the company’s Glasurit 90 Line paint.
Marking the eighth winner featuring BASF paint in the past 12 years, the prestigious award was presented to car owners Don and Elma Voth of Canada during Detroit’s Autorama.
The Impala’s colour, Imposter Pearl Dark and Impostor Pearl Light, was specifically customized by Chip Foose.
“Chip has been a long-time ambassador for BASF’s Glasurit 90 Line paint system,” says Shefali Cromer, Glasurit Market Segment Manager, BASF Coatings Solutions, North America. “Glasurit provides a world-class finish and outstanding quality every time. It’s that kind of reliability that attracts Chip, and many other custom car builders, to use Glasurit.”
Foose, known for his television show, Overhaulin’, in addition to various award-winning designs, says he’s grateful when his work resonates with customers.
“At Foose Design, we’re lucky enough to work on projects that have emotional value for our customers and that means a lot to us,” said Foose. “BASF offers intelligent solutions based on innovative products and tailor-made services that help convey these emotions and also take my projects to the Ridler Awards, magazine covers and television.”
The Ridler Award was established in 1964 to honour the memory of Don Ridler —who started promoting Autorama in the 1950s — and is given to the best new creations. Cars must make their public debut at the show in order to be eligible.
For more information on BASF, please visit basfrefinish.com.